Versions
- 2025-03-11 (2)
- 2025-03-11 (1)
Keywords
entrepreneurial productivity
recording studios
digital marketing
How to Cite
Abstract
Promotion strategies implemented by a business, to offer its product or services, directly influence or impact in its entrepreneurial productivity and in its general performance. The objective of this research was to analyze the relation between promotion strategies, as an influence key factor, and productivity at recording studios. The proposal in this document is based on the explored theoretical content, where an interaction between promotion strategies and entrepreneurial productivity is observed, seeking for customer satisfaction. The result is a beneficial scheme for recording studios because the elements that conforms it are relevant to increase their productivity. It was concluded that the scheme´s elements are crucial for the recording studios’ success and sustainability in the music industry, due to their contribution to a broader customer satisfaction, which improve the industry’s reputation and provide better operative efficiency and converting into productivity.
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