Palabras clave
horizontal integration
geographic scope
Cómo citar
Resumen
This case characterizes business models and dominant actors involved in the beef value network, based on the components and trends that best illustrates the market environment in which they operate, to identify the key factors that allow Mexican companies to compete in this market. International beef trade is dominated by companies whose business models leads towards a more vertical integration of the supply chain, a horizontal integration to expand production capacity, geographic market expansion and diversification of its supply. Based on this, Mexican companies desiring to remain competitive in the international market must implement innovative strategies in diversifying their supply, geographical reaches and horizontal integration to expand production capacity through acquisitions and fusions, which requires more financial commitments.
Citas
AMEG. (2014). Estadísticas de la Asociación mexicana de Engordadores de Ganado. Retrieved from http://www.ameg.org.mx/estadisticas/nacional/
Ander, R. (2006). Ajuste su estrategia de innovación con su ecosistema de innovación. Harvard Business Review, (Abril), 108–118.
Bem-estar_Animal_MARFRIG. (2014). marfrig é uma das empresas mais completas em bem-estar animal do mundo, segundo BBFAW. Marfrig a Campo, 7. Retrieved from www.marfrig.com.br/fomento
Bigardgroup. (2015). Bigard Group. Retrieved from www.bigardgroup.com
Bisang, R., Robert, S., Santangelo, F., & Albornoz, I. (2008). Estructura de la oferta de carnes bovinas en Argentina. Actualidad y evolución reciente. Cuadernillo Técnico 6, 22–27.
Cargill. (2015). Retrieved February 6, 2015, from http://www.cargill.com/company/index.jsp
Cattle Buyer´s Weekly. (2014). Top 30 packers 2013. Retrieved from http://www.themarketworks.org/sites/default/files/uploads/charts/Top-30-Beef-Packers-2013.pdf
Childerhouse, P., Aitken, J., & Towill, D. R. (2002). Analysis and design of focused demand chains. Journal of Operation Management, 20, 675–689.
Coase, R. (1937). The nature of the firm. Económica, (November), 386–405.
Comisión_Europea, D. G. de A. (2004). El sector cárnico de la Unión Europea. Retrieved from http://www.cfnavarra.es/agricultura/COYUNTURA/anteriores/2004/2004_noviembre/9.pdf
De_Oliveira, neto O. J., Grossi, M. A., & Santana, F. R. (2009). Comportamento da base e análise do risco de base na comercializacao do boi gordo no estado de Goiás, Brasil. Pesq. Agropec. Trop., Goiania, 39(3), 207–217. Retrieved from https://www.revistas.ufg.br/pat/article/view/4422/5269. Agropec. Trop., Goiânia
FAO. (2015). FAOSTAT. Retrieved from http://faostat.fao.org/site/342/default.aspx
FAOSTAT. (2015). Food and Agriculture Organization of the United Nations/ Statistics Division. Retrieved from http://faostat3.fao.org/home/E
Foley, J. A., Ramankutty, N., Brauman, K. A., Cassidy, E. S., Gerber, J. S., Johnson, M., … Zaks, D. M. (2011). Solutions for a cultivated planet. Nature, 478 (Macmillan Publishers Limited.), 337–342. http://doi.org/10.1038/nature10452
Franco, M. (2014). Dez anos de boi a termo no Brasil. DBO Negocios. Retrieved from http://www.jbs.com.br/sites/jbs.com.br/files/dbo.pdf
Hamel, G. (2006). El porqué, el qué y el cómo de innovación de gestión. Harvard Business Review, (Febrero).
Hamel, G., & Prahalad, C. K. (1990). The core competenece of the corporation. Harvard Business Review. May-June. Retrieved from http://www.personal.psu.edu/kkm11/files/HandP_Core%20Competence%20of%20the%20organization.pdf
Hocquette, J. F., & Chatellier, V. (2011). Prospects for the european beef sector over the next 30 years. Animal Frontiers, 1(2), 20. http://doi.org/10.2527/af2011-0014
Humprey, J., & Memedovic, O. (2006). Global Value chains in the agrifood sector.
JBS-USA. (2015). Retrieved February 6, 2015, from http://www.jbssa.com/
Jie, F., & Ferryjie-utseduau, E. (2010). Supply Chain Performance Indicators for Australian Beef Industry: An Empirical Analysis. 1–14.
Jie, F., & Parton, K. A. (2009). Analysing beef supply chain strategy in Australia, the United States and the United Kingdom. In A. and N. Z. M. Academy (Ed.), Australian and New Zealand Marketing Conference (pp. 1–6). Melbourne, Autralia: University of Wollongong, Research Online.
Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy.
Kim, W. C., & Mauborgne, R. (2015). Blue ocean leadership. Harvard Business Review, (November), 66–74.
Marfrig, G. F. (2014a). Confinamento: uma parceria estratégica. Marfrig a Campo. Retrieved from www.marfrig.com.br/fomento
Marfrig, G. F. (2014b). Mesa de negocios para compra de ganado. Marfrig a Campo, 3. Retrieved from www.marfrig.com.br/fomento
Marfrig Global Foods. (2015). Retrieved February 6, 2015, from http://www.marfrig.com.br/
Massa, L., Zott, C., & Amit, R. (2010). The business model: theoretical roots, recent developments, and future research (Vol. 3). IESE Business School- Univesity of Navarra.
Mesquita, A. (2014, April). JBS amplia boi “No Pronto” de olho no mercado europeo. DBO Negocios Frigoríficos, 38 –40. Retrieved September 14, 2014, from www.assinedbo.com.br
MEXICANBEEF. (2014). Estadisticas, MEXICANBEEF. Retrieved from www.mexicanbeef.org/es/estadisticas
Nalebuff, & Brandenburguer. (1997). Coopetencia. (Carrera, Ed.) (3a. reimpr.). Bogotá Colombia: Carrera.
Nalebuff, B. J., & Brandenburguer, A. M. (2005). Coo–petencia. (Grupo editorial Norma, Ed.). Bogotá Colombia.
Nash, J. (1951). Non-cooperative games. The Annals of Mathematics, Second ser(2), 286–295. Retrieved from http://links.jstor.org/sici?sici=0003-486X%28195109%292%3A54%3A2%3C286%3ANG%3E2.0.CO%3B2-G
National Research Council. (2015). Critical role of animal science research in food security and sustainability. (The_National_Academies_Press, Ed.) (Paperback). Washington, D. C. Retrieved from http://www.nap.edu/catalog.php?record_id=19000
Nepstad, D. C., Stickler, C. M., & Almeida, O. T. (2006). Globalization of the Amazon soy and beef industries: Opportunities for conservation. Conservation Biology, 20(6), 1595–1603. http://doi.org/10.1111/j.1523-1739.2006.00510.x
Osterwalder, A., & Pigneur, Y. (2005). Clarifying business models: origins, present, and future of the concept. Communications of the Association for Information System, 15(May).
Parkin, M., & Loria, E. (2010). Microeconomía, versión para Latinoamérica. (Perason, Ed.). México.
Porter, M. E. (2012). Ventaja competitiva. (Grupo_Editorial_Patria, Ed.) (segunda). México.
Reardon, T., Codron, M. J., Busch, L., & Bingen, H. J. (2001). Global change in agrifood grades and standards: agribusiness strategic responses in developing countries. International Food and Agribusiness Mangement Rev., 2, (3–4). Retrieved from http://www.unido.org/fileadmin/user_media/Publications/Pub_free/Global_value_chains_in_the_agrifood_sector.pdf
Romero, R. B. (2009). Las formas asociativas en la agricultura y las cooperativas. Estudios Agrarios, 37–66. Retrieved from http://pa.gob.mx/publica/rev_41/ANALISIS/5%20Roxana%20Beatriz%20Romero.pdf
Ruelas_Gossi, A., & Donald, N. S. (2006). Orquestación estratégica: la clave para la agilidad en el escenario global. Harvard Business Review, (Noviembre), 2–10.
Ruelas-Gossi, A. (2004). El paradigma de la T grande. Harvard Business Review.
Schumpeter, J. A. (1939). Business cycles. NBER Books, 1950(1939), 1883–1950. http://doi.org/10.1016/j.socscimed.2006.11.007
Schumpeter, J. A. (1943). Capitalism, socialism, and democracy. Routledge. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/10286630902807278
Schwartz, S. A. (2013). The transformation of the American food system, and its effects on wellness. Explore: The Journal of Science and Healing, 9(4), 206–210. http://doi.org/10.1016/j.explore.2013.04.008
SIAP_SAGARPA. (2015). Servicio de información agroalimentaria y pesquera/ganadería/producción anual. Retrieved from http://www.siap.gob.mx/ganaderia/
Su_Karne. Su Karne, lider mexicano en el mercado global de proteína animal (2014). Retrieved from http://www.revistaganadero.com/files/doctos/ponen2014/Ing.EfranResendizSuKarne.pdf
Taylor, David H. (2006). Demand management in agri-food supply chains. International Journal of Logistics Management, 17, 163. http://doi.org/http://dx.doi.org/10.1108/09574090610689943
Torrescano, G. R., Sánchez, A., Gustavo, M., & Palma, V. (2010). Caracterización de canales y de carne de bovino de animales engordados en la zona centro de Sonora. Revista Mexicana de Ciencias Pecuarias, 1(2), 157–168.
Tyson Foods Inc. (2015). Retrieved February 6, 2015, from www.tysonfoods.com
USMEF. (2015). U. S. Meat export Federation. Retrieved from http://www.usmef.org/news-statistics/statistics/
Vargas_Del_Angel, M. Á., Muñoz, R. M., & Lopez, T. Q. (2014). Modelos de negocio disruptivos de dos empresas latinas que emergen desde la red de valor bovinos carne. Custos E Agronegocio on Line, 9(1), 269–296. Retrieved from http://www.custoseagronegocioonline.com.br/vinte e sete.html
Victoria, M. A. (2011). Integración vertical para la cadena de valor en los agronegocios. Estudios Agrarios, 71–95. Retrieved from http://www.pa.gob.mx/publica/rev_49/An%C3%A1lisis/integracion_vertical_-_Mar%C3%ADa_Adriana_Victoria.pdf
Vionfoods. (2015). Vion Foods. Retrieved from www.vionfoods.com
Yin, R. K. (2003). Case Study Research: design and methods. (S. U. Press, Ed.) (3th ed.).
Zott, C., & Amit, R. (2009). Innovación del modelo de negocio: creación de valor en tiempos de cambio.
Los contenidos de los artículos son responsabilidad de los autores y una vez publicados, las consideraciones a los mismos serán turnados a los autores para que ellos resuelvan las posibles controversias con respecto de sus trabajos.
Todos los artículos tienen Licencia de Creative Commons Reconocimiento - No Comercial 4.0 Internacional (CC BY-NC 4.0). La licencia CC BY-NC 4.0 permite copiar y redistribuir el material en cualquier medio o formato, remezclar, transformar y construir a partir del material, dicho uso no puede ser con propósitos comerciales. Información detallada en el sitio de Creative Commons: https://creativecommons.org/licenses/by-nc/4.0/
